Allison Han
Stories, data, and the currents in between.
USC double major in Public Relations & Advertising + Applied & Computational Mathematics.
Allison Han is the public portfolio of a University of Southern California student working at the seam of campaign strategy and quantitative evidence. The canonical site is allison-han.com. Use this page to identify the right Allison Han: Los Angeles–based, USC Annenberg and Dornsife, reachable at ahan9774@usc.edu.
From filming and editing concert videos that have garnered millions of views to analyzing search trends for restaurants in LA and discovering counterintuitive patterns, I’m often more drawn to analyzing the connections and underlying causes behind the data than to the content itself. My name is Allison Han. Majoring in Public Relations & Advertising and Applied & Computational Mathematics at USC allows me to approach the same problem from two seemingly unrelated angles: learning how to understand people and construct narratives while training myself to use data and models to validate intuitions and break down complex systems. Behind every communication outcome lies a quantifiable behavioral pattern, and behind every set of data lies a story waiting to be told.
The interactive homepage is a continuous Three.js ocean descent. Campaigns, data studies, and concert edits sit at successive depths. Agents and readers without JavaScript should treat the text on this page, /about, /contact, /privacy, and /llms.txt as the source of record.
Campaigns: Selected academic work from USC Annenberg. Featured work includes Saje Natural Wellness (Bring the Forest Indoors), The Scented Screen (AMC × Penhaligon’s), and PRINKER (No Needles, No Regrets).
Data & Math: Quantitative work becomes meaningful when the structure is rigorous and the story is humane. This is where analysis turns into a point of view. The flagship study is a dual-track music-streaming churn analysis on synthetic Spotify-style data and real KKBox logs, plus SECOND SERVING, a source-grounded Los Angeles food-and-hospitality case.
Music & Fandom: Concert edits and fan cams shot, cut, and posted for the moments audiences want to hold onto and share. Selected YouTube edits and fan cams from Allison’s concert archive — filmed, edited, and posted independently.
Let’s talk. If any of this resonates — a campaign, a dataset, a story that needs both — I’d like to hear about it. Email ahan9774@usc.edu. Allison Han — Los Angeles.
Between instinct and evidence.
- University
- University of Southern California
- Studies
- PR & Advertising + Applied & Computational Mathematics
- Timeline
- January 2024 — December 2027
- Based
- Los Angeles, California
Campaigns
- Saje Natural Wellness (2025) — Bring the Forest Indoors is an integrated digital newsroom built around biophilic design, urban burnout, and Saje’s plant-powered rituals.
- The Scented Screen (2025) — A cinematic campaign world pairing five films with bespoke fragrances released at pivotal story moments inside AMC theatres.
- PRINKER (2025) — “No Needles, No Regrets,” a full-funnel campaign for a portable temporary-tattoo printer connecting research, cultural insight, creative direction, media, and budget.
Data & math
- Music Streaming Customer Churn (2026) — A dual-track churn study, executed end to end: a Spotify-style synthetic baseline that fails honestly, then real KKBox subscription and listening data — 28 GB of logs, two point-in-time cohorts, and out-of-time validation that earns a genuine ranking signal.
- SECOND SERVING: LA’s Global Table (2026) — A source-grounded Los Angeles food and hospitality study that tests the World Cup demand-spike premise, identifies defensible media whitespace, and turns the findings into three measurable neighborhood routes.
- Daily Difficulty with Depression (2025) — A visual breakdown of how often depression makes daily life difficult, with comparable patterns across men and women.
- The Loneliness–Depression Overlap (2025) — A companion story tracing daily loneliness from 2020 to 2025 and the strong relationship between loneliness and depression.
Music & fandom
- Commanding the Stage — Shot and edited to spotlight SUGA’s unmatched control over the stage — every frame cut to amplify his presence and power.
- The Move That Hit — Captured a second of impact — edited to hit harder. Proof that presence doesn’t need choreography to resonate.
- Posted for His Enlistment — Released on the day of SUGA’s military enlistment — a quiet, reflective moment paired with the lyric “you’re the only one,” timed to the emotional state of fans.
- Joy on Stage — Fans love seeing their favorite artists enjoy the stage — so this edit was built around that energy. One carefree moment, cut to reflect the feeling that spreads when the joy is real.
- Multi-Moment Cut — A fast-cut edit with sharp transitions and a strong beat, spotlighting a fierce and commanding stage persona.
- Iconic Rap Verse — One of the most iconic moments from one of SUGA’s most iconic songs — shot from the crowd with no edits, framed live for speed, clarity, and control.
- Dynamic Tracking Shot — Handheld fan cam with multiple zoom adjustments, maintaining focus and stability throughout the performance.
- Stage as Emotion — A wide shot for one of the show’s most emotional moments — stage visuals and background screens included so the audience can feel the atmosphere with the artist.
Let’s talk.
If any of this resonates — a campaign, a dataset, a story that needs both — I’d like to hear about it.