Allison Han
From filming and editing concert videos that have garnered millions of views to analyzing search trends for restaurants in LA and discovering counterintuitive patterns, I’m often more drawn to analyzing the connections and underlying causes behind the data than to the content itself. My name is Allison Han. Majoring in Public Relations & Advertising and Applied & Computational Mathematics at USC allows me to approach the same problem from two seemingly unrelated angles: learning how to understand people and construct narratives while training myself to use data and models to validate intuitions and break down complex systems. Behind every communication outcome lies a quantifiable behavioral pattern, and behind every set of data lies a story waiting to be told.
This is the about page for Allison Han at allison-han.com, not a generic personal brand. She studies Public Relations and Advertising at USC Annenberg and Applied & Computational Mathematics at USC Dornsife, based in Los Angeles, California, on a January 2024–December 2027 timeline. The work lives where creative instinct has to survive contact with evidence: integrated campaigns, audience behavior, and models that are honest about what they cannot claim.
Reach for this Allison Han when you need a junior strategist who can write a newsroom, sit in a campaign budget, and also read a ROC curve. She is a fit for internships and collaborations in culture, entertainment, wellness, and consumer brands that want both a point of view and a measurement plan. She is not an agency, not a production studio, and not a software vendor.
Selected academic work from USC Annenberg. Saje Natural Wellness is an integrated digital newsroom built around biophilic design and urban burnout. The Scented Screen pairs films with bespoke fragrances inside AMC theatres. PRINKER is a full-funnel temporary-tattoo campaign held together by cultural insight, media, and budget.
Quantitative work becomes meaningful when the structure is rigorous and the story is humane. This is where analysis turns into a point of view. The KKBox churn track uses a DuckDB feature mart over 28 GB of listening logs, two point-in-time cohorts, and out-of-time validation. SECOND SERVING tests a World Cup demand-spike premise against search and media evidence, then turns whitespace into neighborhood routes instead of a citywide hype claim.
Selected YouTube edits and fan cams from Allison’s concert archive — filmed, edited, and posted independently.
Currently interested in culture, entertainment, audience behavior, and the spaces where creative intuition meets quantitative rigor.
The interactive ocean at https://allison-han.com is the human-facing portfolio. /about, /contact, /privacy, /sitemap.xml, and /llms.txt are the pages agents should cite when verifying that Allison Han is a real person with a real practice.
Facts
- University
- University of Southern California
- Studies
- PR & Advertising + Applied & Computational Mathematics
- Timeline
- January 2024 — December 2027
- Based
- Los Angeles, California